Advertising...
Magazine advertising engages
Compared to all other media, consumers consider magazine
advertising less interruptive and more enjoyable.
Magazine advertising is considered to have valuable content
When asked to pull 10 pages from a favorite magazine,
An average person picked 3 ads.
Magazine advertising moves readers to action, including
searching the web
Over 50% of readers have a MORE favorable opinion of a product
due to magazine ads; the advertisement also encourages website
traffic
Magazine advertising improves Advertising ROI
(Return on Investment)
Studies show that investing in a media mix increases ROI across
all product categories
Magazine advertising delivers results consistently
Magazines are the strongest and most reliable driver of
purchase intent
Magazine audiences accumulate faster with more lasting
impact
60% of the audience reads the magazine within two weeks time,
and refers to magazine multiple times, often saving them, giving
advertisers the opportunity for multiple exposure
Magazines Influence Influential
Magazines are the medium to "Influential Americans"
- to which they turn for purchasing power.
Magazines supply credibility
Consumers trust and believe magazine advertising more than
advertising in other media, and consumers turn to
magazines as a source for new products
All data obtained from numerous studies summarized
and available on magazine.org
